This month, we’re excited to introduce you to Nancy Evbuomwan – the founder of Unikable.
Q1: Nancy, tell us a little bit more about yourself and what do you do?
I am the founder of Unikable and we deliver energetic online workshops to help founders explore solutions that will rapidly grow their business.
Q2: What did the early days of your business look like? How did you start?
It looked chaotic and we were in the middle of what felt like armageddon …also known as 2020.
But it got to a point where I was so unhappy with my job and during that time I received requests from founders who needed help to pivot as covid led to their businesses closing down.
So after workshop number 8 I decided to follow my own advice by handing in my resignation in what felt like a scary time. However I think I had a good community of people around me who made me believe in my own possibilities.
Q3: If you could share a piece of advice with your younger-self when you were just starting – what would you tell her?
I would tell her to stop prioritizing the opinions of others above her own.
Q4. What have been your biggest business lessons so far?
That your business is always changing you need to give it the space to unfold into what it exactly should be. For example when we start our business we assume that will look and feel a certain way but then you learn that the market has changed, your customers have evolved, new customer needs have been developed and more importantly you as a founder change. So all these variables that are constantly moving results in your business constantly changing and that can be difficult to accept. It is my opinion that you should keep and open mind when running a business and stay creative.
Q5: What is the motivation behind your business? What keeps you going?
I think its this ridiculous desire for freedom to create meaningful connections with other humans. I enjoy connecting with my clients and genuinely with other founders who are trying to create something unique.
If it wasn’t for that I probably wouldn’t be running Unikable.
Q6. Tell us more about your process: what are your go-to tools in your business?
- Mural and Miro
I like to equip my client with all the information at each touchpoint of their interaction with me so when I create a process and think of business tools, I tend to think about the client as they will engage with the tool and I want their experience to be a first-class experience.
Q7: What are some of your best productivity tips?
I like to set bi-weekly goals and then make sure that all the tasks for the week work towards unlocking the goal.
I do this cycle every two weeks so I can pivot my focus to always work on the high priority item. This is also a process that I teach my clients when it comes to delivering their business strategy.
Q8: When motivation/creativity is low – where do you seek it? What is your source of inspiration?
I will be very open, I actively go to therapy every week and will spend most of my freetime listening to audiobooks, podcasts that help me be more intuitive. Because I notice that when my motivation and creativity is low it’s because I am not aligned within myself.
Q9: Tell us about a favourite moment in your business and why? What did it mean to you?
When I was able to pay myself my first dividend I think it at that moment it all became real.
This is no longer an idea on a piece of people that is collecting dust in my room.
Q10: Do you have any rituals/routines or habits in your business and day-to-day life?
I think I am still trying to workout what my ritual is but at the moment I focus on setting bi-weekly business goals and every day I look at my backlog of tasks for the week in the morning just to assess if the list of actions are still relevant to the goal.
Q11: If you could encourage our readers to go and do one thing right now, what would it be?
Let go of control and start setting bi-weekly business goals so you can create an approach that will make it possible for you and your business to adapt to the external world.
Follow Nancy on social media:
More about Unikable:
Unikable untangles the confusion around business growth by delivering and facilitating business strategy workshops that empower founders to identify a clear path on how to scale their business. Find out more here.